Asda FM Live

What is the purpose of in store radio?
When your shopping they will be giving you updates on items that you may want to but for example special offers, such as buy one and get 1 free you may be in store and hear something and think oh I want to try that. Also you may be shopping and forget something you never knew it existed and could come up on the radio.

Who are the target audience for Asda FM?
Well youngsters don't have an interest in this sort of stuff this is more like a adult audience I would say 20+ because, they're more likely to do the weekly shopping not their children.

What type of (genres, styles, era) of music do Asda FM play?
Asda FM play contemporary/ classical such as Oly Murs, Emile Sande etc. Very relaxed type of music.

How well do you think the radio station reaches out to the target audience/ actual audience through the music played? The whole point of this radio station is to attract customers with their goods however more then half of the show is just music like any other radio station, to get attention they need to give more updates on what they are selling.

Write 250-350 words
Critically comment and evaluate- how effective is the station at serving the target audience of 15-29 year olds through the station's music programming?
This is defintley not a station for 15- 29 year olds because for a start when a radio station like this is on they have no interest in the shopping side of it. All that teenagers do is listen to the music and their not even going to do that because the music is classic and contemporary. Teenagers target audience for music would be young artists that sing hip hop or urban style music. If this show was set out for 15+ it would never work because its not set out to that age range, however if they did set this out to youngsters they could even end up losing customers this is because the teenagers wont even want to shop there. Also they may lose customers because no one will want to listen to the show because all it is full of is music, there's probably 1 update after about 5 songs. I think they defintley need to improve this station they need to bring a little bit of hip hop at least because people in their 20s even listen to hip hop. On the other hand the main thing that needs developing is the running order of the show, songs after songs which will not engage the customers. They need to give regular updates even if they do back anouncements after each song and before even during the song they can add in a fade and give an update. Also their motto " saving you money every day" doesn't help because on the show they are hardly giving updates so how do they expect customers to know what's on offer? Then how are they meant to make money?