Critically comment and evaluate- how effective is the station at serving the target audience of 15- 29 year olds through the station's music programming?
For a start the music for this station is perfect its a hint of everything from hip hop to urban and a bit of comteporary, that's what I like about it because it has quite a broad and large audience 15 year olds starting with hip hop then 20s to urban and then 20+ contemporary. I believe that this station defintley know what music to play because If you don't have the right audience then your going to lose listeners, and people wont like to listen to your station. This one station hast you will always be listening to, in a way it keeps you going, the show has an effective running order, its not always songs after songs they give you updates about the artists after the songs they give you back announcement. They give out idents such as " Sara Jane Crawford." It is always important to give idents because those that tune in late will always know who you are. Even in their playlist they have set out their most popular in the A category then gradually in to B and C. A being the most popular songs such as Alicia Keys, Niki Minaj and Wiley. Sara keeps you interested " there's a lot going on today where here till 4" " win yourself tickets." This is the kind of stuff that keeps your audience interested and engaged.
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